Google are phasing out outdated style Google Advertising Professional exam (GAP exam) preferring a slightly changed new exam called the Pay per click Fundamentals Exam. <br />As of 2010 any Google Adwords professional who wants to maintain their qualified status will have to take a seat the new exam when it is time for renewal (exams currently need for retaken every 2 years). Can You Use a Safe Proxy Server to Help Improve Your Privacy has evolved slightly in terms of format and the associated with question asked. <br />So what has changed exactly? <br />Old exam format: <br />length: 1 hour 30 minutes long <br />number of questions: 112 <br />question type: multiple choice <br />pass mark :75% <br />cost: US$50 <br />New exam format: <br />length: two hours long <br />number of questions: 120 <br />question type: multiple choice <br />pass mark :85% <br />cost: US$50 <br />The new exam format is includes many questions that comparable in style to aged exam but it also includes questions that are designed for a test run the means by which Adwords can be employed to real life marketing situations as well some that test a candidates overall knowledge of internet marketing. Additionally the exam has been updated to include questions about new features including video and mobile advertising. <br /> Amazon a Case Analysis was based more over a mechanics for the Adwords platform - in comparison the new "Fundamentals" exam seems to pay attention more regarding how the associated with Adwords could be applied. Previously the exam questions where based solely around understanding contained within your Adwords Learning Centre and questions were more factual, and simply memorizing the educational centre information was sufficient. <br />Whereas associated with previous GAP exam produced by possible to get by just <br />simply memorising the information contained across the Google Adwords Learning Centre it appears that simply recalling facts will not enable an applicant to pass the new Google Fundamentals Exam. Rather a more robust understanding of this new Google Pay Per Click interface is needed with an appreciation of methods it could be used to best effect in reality situations both from an advertisers perspective as well as suer management perspective. <br />Alongside the style of questions, the pass mark is also <br />significantly higher at 85% compared using a previous pass mark of only 75%. To make up for this higher pass mark the actual exam allows extra time; the new format allowing for 120 minutes compared your previous format of just 90 minute. <br />With Buy Discus Fish from the Amazon of professional qualifications available your internet marketing industry, the Google Adwords exam format is push in the actual best direction: catering the exam to Adwords Professionals and testing a candidate's knowledge to another standard, in turn giving the status of "Adwords Professional" more expertise.